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100+ KPI Examples

Key Performance Indicators (KPIs) - we love them but they can be a hassle to manage.

So, what makes KPIs such a popular topic of discourse? At their core, KPIs offer clarity amidst the complexities of running a business. KPIs have the power to distill intricate data and convoluted processes into simple, quantifiable metrics. They function as teams' End Destination, guiding companies toward goals, and thus providing teams and individuals with a sense of direction and purpose to ensure everyone rows in the same direction.

But KPIs aren't just about simplification; they reveal not only what's working but also what needs attention and improvement. This insight is pivotal for strategic decision-making, enabling organizations to pivot as needed and channel their efforts where they matter most.

In the context of team management, KPIs introduce a balancing act— "trust but verify." They empower managers to place trust in their team's capabilities while retaining the ability to objectively evaluate progress. This delicate balance promotes a culture of accountability and continuous improvement among organizations.

Perhaps the most compelling argument for KPIs is their inherent ability to stimulate minds and encourage progress. KPIs set the stage for a perpetual cycle of measurement, feedback, and refinement. They push individuals and teams toward ever-higher levels of achievement, offering a tangible means of gauging success.

“What gets measured gets improved.” - Peter Drucker

For those venturing into the world of KPIs for the first time, the prospect may appear daunting. However, if you're not sure where to start, we got you covered! We suggest first identifying the biggest areas of improvement within your business, and using our list of 100+ KPI Examples as a jumping-off point.

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Here is a list of over 100 Key Performance Indicators (KPIs) categorized by department:

Finance and Accounting KPIs

  1. Revenue Growth Rate

  2. Net Profit Margin

  3. Gross Profit Margin

  4. Operating Profit Margin

  5. Return on Investment (ROI)

  6. Current Ratio

  7. Quick Ratio

  8. Debt to Equity Ratio

  9. Accounts Receivable Turnover

  10. Accounts Payable Turnover

  11. Cash Conversion Cycle

  12. Working Capital

  13. Earnings Before Interest and Taxes (EBIT)

  14. Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)

  15. Return on Assets (ROA)

  16. Return on Equity (ROE)

  17. Cost of Goods Sold (COGS)

  18. Break-Even Point

  19. Budget Variance

  20. Cash Flow from Operations

Sales and Marketing KPIs

  1. Monthly Sales Growth

  2. Customer Acquisition Cost (CAC)

  3. Customer Lifetime Value (CLV)

  4. Sales Conversion Rate

  5. Lead-to-Customer Conversion Rate

  6. Customer Churn Rate

  7. Marketing Qualified Leads (MQL)

  8. Sales Qualified Leads (SQL)

  9. Customer Retention Rate

  10. Average Order Value (AOV)

  11. Click-Through Rate (CTR)

  12. Cost Per Click (CPC)

  13. Return on Advertising Spend (ROAS)

  14. Social Media Engagement Rate

  15. Email Open Rate

  16. Email Click-Through Rate (CTR)

  17. Website Traffic

  18. Customer Satisfaction (CSAT) Score

  19. Net Promoter Score (NPS)

  20. Marketing ROI

Human Resources KPIs

  1. Employee Turnover Rate

  2. Employee Satisfaction

  3. Employee Engagement

  4. Cost Per Hire

  5. Time-to-Fill

  6. Absenteeism Rate

  7. Training and Development ROI

  8. Revenue Per Employee

  9. HR to Employee Ratio

  10. Diversity and Inclusion Metrics

  11. Compensation Ratio

  12. Benefits Enrollment Rate

  13. Employee Performance Ratings

  14. Leadership Pipeline Succession Rate

  15. Onboarding Completion Rate

  16. Employee Net Promoter Score (eNPS)

  17. 360-Degree Feedback Score

  18. Average Tenure

Operations and Manufacturing KPIs

  1. Inventory Turnover Ratio

  2. Manufacturing Cycle Time

  3. Order Fulfillment Accuracy

  4. On-Time Delivery Rate

  5. Capacity Utilization Rate

  6. Equipment Downtime

  7. Scrap and Rework Rate

  8. First-Pass Yield

  9. Cost of Quality

  10. Maintenance Cost as a Percentage of Revenue

  11. Supply Chain Cycle Time

  12. Supplier Quality Index (SQI)

  13. Productivity Per Employee

  14. OEE (Overall Equipment Effectiveness)

  15. Sustainability Metrics

  16. Health and Safety Incidents

Customer Service KPIs

  1. Customer Satisfaction (CSAT) Score

  2. Net Promoter Score (NPS)

  3. Customer Effort Score (CES)

  4. Average Response Time

  5. First-Contact Resolution Rate

  6. Customer Churn Rate

  7. Customer Retention Rate

  8. Service Level Agreement (SLA) Compliance

  9. Average Handle Time (AHT)

  10. Escalation Rate

  11. Self-Service Adoption Rate

  12. Customer Feedback and Complaints

  13. Service Desk Ticket Volume

  14. Customer Lifetime Value (CLV)

  15. Abandonment Rate

  16. Call Center Agent Productivity

IT and Technology KPIs

  1. System Uptime

  2. Mean Time Between Failures (MTBF)

  3. Mean Time to Repair (MTTR)

  4. Application Performance Index (API)

  5. IT Budget Variance

  6. Security Incident Rate

  7. Data Backup Success Rate

  8. IT Project Delivery Time

  9. Software License Utilization

  10. IT Cost Per User

  11. Server Utilization Rate

  12. IT Helpdesk Ticket Volume

  13. Network Latency

  14. Cybersecurity Threat Detection Rate

  15. Website Load Time

  16. Mobile App Crash Rate

Research and Development (R&D) KPIs

  1. New Product Development Cycle Time

  2. Research Project Success Rate

  3. Research and Development Budget Allocation

  4. Number of Patents Filed

  5. Innovation ROI

  6. Research Collaboration Partnerships

  7. Product Development Cost Per Unit

  8. Intellectual Property Portfolio Value

  9. Ideation Conversion Rate

  10. Time-to-Market

  11. R&D Expense as a Percentage of Revenue

Supply Chain and Logistics KPIs

  1. Order Accuracy Rate

  2. Perfect Order Rate

  3. Days of Inventory on Hand (DOI)

  4. Supplier On-Time Delivery

  5. Freight Cost Per Unit

  6. Lead Time Variability

  7. Inventory Carrying Cost

  8. Warehouse Utilization Rate

  9. Inventory Accuracy Rate

  10. Supply Chain Sustainability Metrics

  11. Return Merchandise Authorization (RMA) Rate

  12. In-Transit Inventory Value

Legal and Compliance KPIs

  1. Regulatory Compliance Rate

  2. Legal Cost as a Percentage of Revenue

  3. Contract Management Efficiency

  4. Litigation Expense Per Case

  5. Compliance Audit Pass Rate

  6. Intellectual Property Protection Metrics

Quality Assurance

  1. Defect Density

  2. Customer Complaint Resolution Time

  3. Quality Cost as a Percentage of Revenue

  4. Manufacturing Error Rate

  5. Inspection Efficiency

  6. Non-Conformance Rate

  7. Product Recall Rate

Executive Leadership and Strategy KPIs

  1. Strategic Plan Execution Progress

  2. Market Share Growth

  3. Shareholder Value Creation

  4. Return on Innovation Investment (ROII)

  5. Strategic Initiative Completion Rate

  6. Leadership Team Diversity Metrics

  7. Executive Compensation Metrics

Environmental Sustainability

  1. Carbon Emissions Reduction

  2. Energy Consumption Efficiency

  3. Water Usage Efficiency

  4. Waste Reduction Rate

  5. Sustainability Reporting Metrics

Sales Operations

  1. Sales Pipeline Conversion Rate

  2. Sales Forecast Accuracy

  3. Sales Territories Coverage

  4. Sales Call-to-Meeting Conversion Rate

  5. Sales Quota Attainment

  6. Sales Training ROI

  7. Salesperson Activity Metrics

  8. Salesperson Turnover Rate

Customer Success and Support

  1. Customer Onboarding Completion Rate

  2. Customer Health Score

  3. Upsell and Cross-Sell Rate

  4. Customer Advocacy and Referrals

  5. Customer Onboarding Time

Remember that the specific KPIs you track will depend on your industry, goals, team size, and unique circumstances. Tailoring KPIs to your organization's needs is crucial for effective performance measurement and improvement.

Maya Isharani


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