Recommended Reads

Habits & Mentality

• "The Lean Startup" by Eric Ries

• "Zero to One" by Peter Thiel

• "Start with Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek

• "The 7 Habits of Highly Effective People" by Stephen Covey

• "The Hard Thing About Hard Things" by Ben Horowitz

• "Grit" by Angela Duckworth

• The Four Steps To The Epiphany by Steve Blank

Team & Culture

• "The Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni

• "First, Break All the Rules: What the World's Greatest Managers Do Differently" by Marcus Buckingham and Curt Coffman

• "No Ego" by Cy Wakeman

• "Drive: The Surprising Truth About What Motivates Us" by Daniel H. Pink

Marketing & Retention

• "The New Marketing: How to Win in the Digital Age" by Cheryl Burgess, Mark Burgess

• "The 22 Immutable Laws of Marketing" by Al Ries and Jack Trout

• "Never Lose a Customer Again" by Joey Coleman

• "Giftology" by John Ruhlin