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From Firefighting to Future-Proofing: A Guide For Leaders

Let's talk shop. You know the drill – hustling day in, day out, wearing every hat from CEO to janitor. It's the classic entrepreneur grind, but here's the kicker: while you're busy putting out fires and hustling for new business, are you losing sight of the bigger picture?

Think about it. When was the last time you took a step back to ponder your company's true North? You know, that overarching goal that guides every decision and action? If it's been a while, you're not alone. Many of us get so caught up in the day-to-day that we forget to chart our course for the future.

But here's the thing: without a clear vision, how can you expect your team to row in the same direction? It's like sailing without a compass – you might get somewhere eventually, but it's going to be a bumpy ride and way off target.

So, what's the solution? Well, it's time to start working ON your business, not just IN it. That means carving out time to strategize, plan, and build for the long term. And yes, it also means investing in the right people to help you get there.

Now, I can hear the objections already. I know hiring is expensive. And sure, it can be a hefty investment upfront if you plan to pay someone's annual salary on Day 1. But how much time could you reclaim to work on planning on bringing in more business? Would you rather spend a little extra now to transform your company's reliance on your time, or continue wearing every hat for the next several decades?

Just take a look at some of the success stories out there. Companies like Google, Amazon, and Apple didn't become industry giants by doing everything themselves. They built strong teams, invested in talent, and focused on innovation – all key ingredients for long-term success.

And it's not just the big players. Countless startups and small businesses have thrived by prioritizing hiring and strategic planning.

The fires will never stop. So I urge you to take a step back and rethink your approach. Are you content with treading water, or are you ready to set sail towards a brighter future? The choice is yours.


By Maya Isharani


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