Growth through People and Processes
CHAOS TO
CLARITY
I have worked across strategic communications, global partnerships, field growth, executive coaching, sales, and revenue operations.
In every role, I bridge the gap between what a company intends to do and what its systems make possible.
I find where information, ownership, or execution is breaking down, then build a clearer operating model - one leadership can trust and teams can actually use.
01
SITUATIONS I AM BUILT FOR
Turning ambiguous growth goals into intuitive processes, clear forecasts, and reliable systems, while putting people first.
The company has outgrown its CRM.
The system technically exists, but ownership, attribution, reporting, and follow-through no longer produce a reliable picture.
LIFECYCLE DESIGN · GOVERNANCE · ROUTING · REPORTING
Leadership has a strategy that is not reaching the front line.
The goals are clear at the top but have not become useful workflows, coaching rhythms, measures, or day-to-day decisions.
ENABLEMENT · WORKSHOPS · KPIs · MANAGER RHYTHMS
The tools are ahead of the operating habits.
The company has invested in technology or AI, but the workflows, expectations, human checkpoints, and reinforcement required for adoption have not caught up.
AI WORKFLOWS · CHANGE ADOPTION · COACHING · PROCESS DESIGN
02
SELECTED WORK
A résumé tells you where I worked. These examples show how I approach the problem.
The frameworks below are recreated and anonymized. No confidential company, employee, customer, or CRM data is shown.
CRM GOVERNANCE · LIFECYCLE DESIGN · REPORTING · ENABLEMENT
Rebuilding a GTM operating system
A growing sales organization had the tools, but not the shared operating rules needed to trust the pipeline.
SITUATION
A growing organization had an increasingly complicated sales technology stack, inconsistent CRM information, fragmented lead-generation processes, and limited visibility into what was happening across the pipeline.
WHAT I BUILT
I rebuilt the operating foundation across lifecycle stages, lead routing, ownership, attribution, dashboards, data standards, target-account workflows, and pipeline reporting. I paired the technical changes with onboarding plans, playbooks, workshops, and weekly support so the system did not depend on constant reminders.
RESULTS
Reduced bad or missing CRM data by 86%. Reduced new-rep ramp time by 30 days. Helped replace a largely manual lead-generation process as monthly net-new MQL volume grew from roughly 30 to more than 700. Supported an 18% quarter-over-quarter increase in closed-won deals.
AI OPERATIONS · PROSPECTING · HUMAN REVIEW · CRM ADOPTION
Turning AI into a working GTM process
Powerful AI tools do not create adoption on their own. The workflow around them determines whether they become useful.
SITUATION
The company had access to increasingly powerful AI sales tools, but tools alone were not going to create adoption or meaningful outcomes.
WHAT I BUILT
I configured HubSpot’s Prospecting Agent end-to-end, introduced AI-supported research and prioritization through ZoomInfo, connected conversational intelligence to practical next-step recommendations, and created coaching materials that showed representatives when and how to use the tools.
RESULTS
The Prospecting Agent contributed to a $30,000 closed deal within 60 days of launch. AI became part of repeatable prospecting and coaching workflows rather than a standalone experiment. Sales representatives gained clearer research, prioritization, and follow-up support.
EXECUTIVE WORKSHOPS · KPIs · OPERATING RHYTHMS · ACCOUNTABILITY
Making strategy executable
Creating goals may take time. Turning them into priorities, ownership, and a weekly operating rhythm is the hard part.
SITUATION
Business owners and leadership teams often understood their larger goals but struggled to turn them into priorities, operating rhythms, accountability, and action.
WHAT I DID
I facilitated strategic workshops, coached entrepreneurs, developed KPI systems, and translated complex business challenges into clear and measurable plans across operations, marketing, sales, people, and client experience.
RESULTS
Facilitated 300+ executive and leadership workshops. Helped support approximately 95% annual client retention. Designed four repeatable workshop products for more than 400 clients. Increased booking rates by at least 15% with each consecutive workshop rollout.
03
RECEIPTS
86%
reduction in bad or missing CRM data after introducing governance, enrichment, ownership rules, and accountability.
30 days
faster new-representative ramp after building structured onboarding and service-specific enablement systems.
300+
strategic workshops facilitated for business owners and leadership teams across 30 states.
120,000
pairs of used eyeglasses collected and recycled through a volunteer program I helped build.
Daily Goal:
Build something useful, make it repeatable, and leave it stronger than I found it.
STATE BAR OF GEORGIA
Facilitating a continuing legal education session on digital forensics.
04
FIVE CITIES, ONE THROUGHLINE
01
BANGKOK
where I learned how growing family business depends on the work nobody sees.
02
MUMBAI
where strategic communications taught me that a well-researched argument can change what institutions notice, fund, and prioritize.
03
LOS ANGELES
where studying sociology taught me to look for the systems behind people's motivations, behaviors and communication styles.
04
NEW YORK
where working close to senior leaders taught me what excellence, urgency, and execution look like at scale.
05
ATLANTA
where I moved from supporting other people's growth to building the systems behind it.
05
HOW I WORK
PEOPLE BEFORE PROCESS, NOT INSTEAD OF IT
The best processes are built with the people expected to use them, not handed down after every decision has already been made. A technically perfect system that ignores real workflows, incentives, and constraints usually ends up being a suggestion with extra steps. I enjoy understanding how people actually work to create enough structure to make the right actions easier and more consistent.
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CLARITY IS KINDNESS
​Honest, direct communication is essential to strong cross-functional work. That means setting clear expectations, explaining the reasoning behind a change, documenting what people need to know, and addressing misalignment before it becomes a larger problem. I would rather have the long, awkward conversation on Tuesday than deal with the avoidable crisis on Friday.
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1% BETTER EVERY DAY
What worked yesterday should not become an excuse to stop improving. Tools, employee expectations, customer behavior, and the pace of business are changing too quickly for operations to remain static. I am always learning - whether that means testing a new system, improving an existing workflow, or developing a skill that helps a team move faster and make better decisions. I try to bring that same mindset to how I show up as a teammate, leader, and person: curious, accountable, and a little better than I was the day before.
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INTUITIVE SYSTEMS THAT SCALE WITH THE BUSINESS
A system should make work easier today without creating tomorrow’s bottleneck. When tools, processes, and data structures cannot evolve with the business, the result is fragmented information, unnecessary administrative work, poor adoption, and missed revenue. I build with both usability and scale in mind, so the system supports the team rather than asking the team to work around it.
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TAKE OWNERSHIP; STAY HUMBLE
Nobody gets a standing ovation for clean data, thoughtful documentation, accurate follow-through, or the quiet maintenance that keeps a system dependable. I do those things anyway. The unglamorous work is often what separates a good idea from an operation people can actually rely on.
Certified with some of the best.
06
WHAT IT IS LIKE TO WORK WITH ME
Every client satisfaction score featured here received the highest available score.
“
It's about getting in the trenches with those that you are leading and seeing them to the other side... A 6 out of 5 type coaching effort.
5/5
CSAT SURVEY, COMPANY OWNER
"I love the way Maya breaks down the goals and overall picture into easy-to-digest pieces. I really feel like I have a great plan and am ready for the next year.”
10/10
"Feedback from several staff was that they thought the training was going to be boring and useless, but walked away feeling enlightened and having a new perspective on how to be better team players"
10/10
"Maya is a real joy to work with. Her attitude is great and she keeps our people highly engaged for the entire time."
5/5
“Results don’t lie.”
5/5
“Committed to my success.”
5/5
“Obviously part of the A team.”
10/10
07
BEYOND THE TITLE
I took my first flight at two months old and never really stopped exploring. Today, I love discovering new places, learning how other people live, and trying nearly anything put in front of me at a dinner table.
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After visiting 30 states in two years, I have lately been trading more flights for road trips - discovering small towns, hidden trails, clear springs, plenty of waterfalls.
I have also helped keep an eyeglass collection and recycling program running since I was a teenager. More than 120,000 pairs have been collected so far, largely through a volunteer model designed to continue without needing one person at its center.
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Closer to home, I love puzzles and growing a small but mighty collection of herbs, fruits, greens, and increasingly ambitious plants. Apparently, even my downtime involves curiosity, patience, and a little problem-solving.
RIVERSIDE TREE-PLANTING VOLUNTEER DAY